BFCM - Skip the Black Friday madness – we do pricing differently.
We’re an Australian business that believes in fair pricing every day of the year. No fake urgency. No inflated prices slashed for show. Our prices are the same before, during and after Black Friday — you’re never punished for buying early.
Why we don’t do BFCM gimmicks
Black Friday wasn’t invented by customers – it grew out of US retail chaos in the 1960s and was later turned into a marketing machine by big-box retailers. Cyber Monday was literally created in 2005 by a US retail lobby group to push more online spending. Neither of those traditions were designed with Australian families’ best interests in mind.
If a business can suddenly offer 70% off physical products, something’s not right. To break even at 70% off, they’ve been running at roughly a 333% markup. At the same time, Google Ads and other marketing costs can be 2–3 times higher during BFCM.
So why would anyone spend 3× more on ads just to “give away” product below cost? It usually means one of three things:
- They’ve had huge margins all along
- They’re dumping stock at a loss. Why?
- They’ve jacked up prices first to create a fake discount
That’s not honesty – that’s theatre. We won’t participate in that.
What we do instead
We’re building a business we can be proud of, with customers we want to keep for a lifetime. We value honesty, want to be reliable, and we actually care about people who are customers but feel like friends.
So instead of flash sales and countdown timers, we keep it simple:
- Fair pricing all year round
- Buy More = Save More on genuine EyZEE® and Zigbee products
- Bundle deals all year offering exceptional value
- Straightforward support – if something’s faulty, we fix it
- Free Shipping on every order every day
If you want a better deal, you don’t have to wait for a “special event”. Just use our everyday Buy More, Save More pricing.
Use our Order Form for best pricing on large projectsOr check out our starter packs and bundle deals